News

History of advertising and its three main functions

Advertising, like any other discourse, has its own history. This history is also tied to other concepts and is not separated from them. This history includes the events and the evolutionary process that has transformed it into its present form after the passage of various periods and eras.

5/26/2023 2:54:45 PM

Expedia integrates ChatGPT into mobile travel app

Expedia is beta testing an integration of OpenAI’s ChatGPT within its mobile app, according to a press release.

5/26/2023 2:32:33 PM

As generative AI hype hits full steam, consumers carry reservations

With the adoption of generative artificial intelligence (AI) solutions growing, consumers are valuing brands that prioritize transparency, according to a new Consumer Navigator survey shared by Dentsu.

5/26/2023 1:48:33 PM

Meta rolls out AI-driven brand safety and verification tools

Meta launched new inventory filters for Facebook and Instagram for advertisers in English- and Spanish-speaking markets, according to information shared by the company. The tools use a multi-stage AI review system to classify text, photo and video content and are intended to provide more control over the proximity of ads to potentially objectionable content.

5/26/2023 1:31:03 PM