Email Marketing

Email has been around for quite some time but the area of email marketing has certainly changed. Today, businesses can get laser-focused with their targeting, grow their lists by the thousands, and generate tons of new leads from their list, month after month.

The key is to understand your subscribers to a T so you can market the right kind of content in your emails. You also want to segment your list appropriately and follow up with offers your list will be itching to buy.

This is a major category of digital marketing because there is a lot of money to be made in having a strong email list. That’s why we recommend that businesses hire professional email copywriters and strategists so they can get the very best result s possible in terms of email opens, clicks, traffic, and sales.

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