Content Marketing

Content marketing is another broad category that encompasses any type of marketing that involves promoting content to users. This typically covers blogging as a means of driving traffic and video marketing to drive views.

A robust content marketing strategy can help your brand reach more potential customers across a wide range of platforms without having to produce a ton of content. You can create new content, market that content to a variety of channels, and reap the benefits.

For example, a single piece of content can help you generate organic traffic (through SEO), clicks (through email), backlinks (again, through SEO), and engagement (on social media). The right content marketing agency will assist you in drumming up the most visibility for your brand, without having to be a content-creating machine.

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